Research in Motion has Android, Windows Phone, and iOS firmly in its sights, but Mozilla is
targeting thebudget sector with its Firefox OS, therefore gunning almost exclusively for cheap
Androidphones. Previously known as Boot to Gecko, Firefox OS is ready to launch in several
countries in early2013, plus Mozilla has signed up hardware manufacturers such as ZTE and
Alcatel as partners.Telefonica, the Spanish mobile giant which has an extensive presence
around the world, is onboard,and in the U.S., Sprint will apparently support the
software.Telefonica’s backing is key, as the first Firefox OS phone is set to make its debut in
Brazil and otherLatin American countries, where the company owns many fixed and mobile
communication networks.Hardware running the software will be low spec and probably cost
less than $100, so strong promotionthough companies like Telefonica in new and developing
markets will be crucial to its success.Internally, Firefox OS is similar to Android, but it won’t be
able to run Android apps and will instead relyon Web apps available through Mozilla’s own app
store. Firefox itself is high web app-centric, designedand built using HTML5. You can read our
hands-on report here, or even try out Firefox OS yourself using this browser extension.
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